So, today I googled „cannabis penny stocks” for some inspiration and came across this Stock. Namaste Technologies is a heavily shorted stock, which has a lot of potential. Also this is my first DD and English is not my native language, so don’t judge me please.
So what is Namaste Technologies and what are they doing?
Namaste Technologies is a world leading online platform for cannabis products, accessories and education. Their have headquarters in Ontarion, Toronto and further 9 cities all around the world. Namaste is seeking to build the first personalized health and wellness marketplace by offering different types of cannabis products. They currently have 24 websites and 5 warehouses operating in 24 countries around the world. Namaste Technologies has 6 main online platforms, let me introduce them to you.
· Cannmart. Cannmart is a huge retail platform, which offers a bunch of CBD and THC sorts. It is the first licensed non cultivator in Canada. Their cannabis is available for every class and every type of person (5-25$/gram depending on the THC%), which makes them very attractive for customers. Furthermore, Cannmart offers edibles of every possible taste, various oils, flowers, concentrates ans so on. They are also selling a bunch of accessories, like Glaswares, vaporizers, vaporizers parts etc. It is also important to mention that their delivery is quick af. If you are from Toronto or Ontario, you can expect your purchased products on the same day. Fort the rest of Canada it takes up to 2 days. Cannmart operates in 17 fucking countries.
PS. Namaste technologies owns 49% of Cannmart. Overall, after reading some of the reviews, I would say the avarege rating is 4-4.2 out of 5 stars, which is a good sign comrades.
I mean I am not a smoker, but while scrolling trough their website I have developed a desire a rolling a joint, which I will do after finishing this DD.
More Info: https://cannmart.com/
· Everyonedoesit: This platforms focuses on high quality glass pieces and vaporizers. Everyonedoesit is based in UK and in the US, but produces their products in the US and Europe. They have an offer of different types of bongs, like percolator bongs. Ice bongs, acrylic bongs and so on. Holy fuck idek the difference between them. Their offer of vaporizers is fascinating as well: desktop vaporizers, portable vaporizers and so on. The company had a bad reputation in the past. There was a stereotype, that everyonedoesit was scamming their customers. And then it was purchased by Namaste Technologies a couple of years ago. Since then everyonedoesit could attract a lof of weed lovers and leaving them satisfied. Overall the rating of their products is 4 out of 5 stars.
More Info: https://www.everyonedoesit.co.uk/
· Namaste MD: Namaste MD is a Medical Cannabis Prescription Platform, which provides a safe, simple and easy way to facilitate medical cannabis prescriptions to eligible patients in Canada via telemedicine. On this app/platform you can either make an appointment with a healthcare professional or just take to one of the medical advisors via skype or zoom. So how does it work? You either install a NamasteMD app on you phone or you fill in the application on your computer. Then you have to complete an online video conference with one of the consultants. Then you get approved and boom. You have your prescription and can buy weed freely. Patients gave this app 4.5 stars , since the support (from what I have heard) is amazing. Not to forget that NamasteMD operates very quickly (it takes approximately 3 days to get the prescription. Oh yeah and it is fucking free.
NamasteMD is fully owned by Namaste Technologies.
· Uppy. Uppy is a new and innovative app for anyone desiring to get the very best from their medical cannabis. Precisely record and monitor anything and everything to do with your medicinal cannabis intake. Doing it, they are trying to optimize your trip. I mean if I lived I Canada and not in Europe, I would definitely install this app. Ratings on app store: 4 out of 5 stars.
Uppy is fully owned by Namaste Technologies.
More Info: https://www.uppy.com/
· Australia Vaporizers: This platform is the largest Australian Vaporizer provider. Their website is offering all imaginable kinds of vaporizers. They focus on high quality vaporizers, and the price is according to the quality. 500USD should not surprise you if you visit their website. Their shipping is very fast and their support should be amazing. Namaste bought Australian Vaporizers for 6 Million back in 2017. As you can see this is the third company I have mentioned, which was bought by Namaste Technologies. This proves their will to expand and take things on another level.
More Info: https://www.australianvaporizers.com.au/
· Namaste Vapes: Namaste Vapes used to be a separate platform, which focuses on 25-40 year olds. However, Namaste Technologies decided to combine Namaste Vapes with Cannmart. So now you can find professionals, which will consultant 25-40 year olds on Cannmart.
Fundamentals:
• Market Cap: 96million
• Float: 320million
• Quarterly Revenue Growth: 49%
More Info: https://finance.yahoo.com/quote/NXTTF/key-statistics?p=NXTTF
Financials:
• Revenue of Namaste Technologies is steadily increasing (2017: 11million, 2018: 18million, 2019: 19million, 2020: 19million by august 31st)
• Assets: 30million (13million cash). They are reinvesting all there earnings)
• Liabilities: 10million by August 31st, last years: 12 million
More Info: https://finance.yahoo.com/quote/NXTTF?p=NXTTF
Catalysators
· Namaste Technologies announced on February 2nd its Expansion into Nutraceuticals Market. How fucking awesome is that? We all know that Mushrooms and shit will be legal and free available in the near future. Namaste Technologies plans to expand their marketplace into Psychedelics.
Here you can find some more info about it:
https://www.namastetechnologies.com/namaste-technologies-announces-its-evolution-to-a-wellness-company-with-expansion-into-nutraceuticals-market/
https://finance.yahoo.com/news/namaste-technologies-announces-evolution-wellness-223400008.html
Namaste Technologies will definitely announce more news in the next few weeks, so stay tuned. This could lead to a boom of this stock. Definitely long term for me.
· Namaste Technologies Advances USA Expansion Plans with TSX Exchange Approval to Proceed. So Cannmart may be operating not only in Canada and 17 other countries, but also in the US. This was announced today, that is also the reason for todays upside. Till the end of February it will be announced if Namaste Technologies gets approved or not. This a huge catalysator.
Namaste also announced that it will be collaborating with DankStop and PeakBirch Logic, Inc.
More Info:
https://finance.yahoo.com/news/namaste-technologies-advances-usa-expansion-234900911.html
About DankStop: https://dankstop.com/
About PeakBirch Logic, Inc.: https://peakbirch.com/
IF YOU ARE WONDERING WHY THE STOCK HAS BEEN STRUGGLING FOR THE LAST MONTHS I HAVE AN ANSWER FOR YOU
Namaste Technologies is being heavily shorted. The short volume ratio is fucking 71% this is why it is struggling.
More Info: https://fintel.io/ss/us/nxttf
Conclusion: Definitely a long term for me. The price target of yahoo is 0.5, how every I can see it reaching 1 dollar in the next few weeks and above 2-3 dollars in the next few months. This is a great company with a lof of potential. Especially right now weed stock are skyrocketing, this one has not skyrocketed yet but it will soon.
This is not pump and dump!
Position: 1500 @ 0.210
I strongly recommend you to do your own dd. And sorry once again if there are any grammatical errors.
EDIT: Namaste Technologies Inc. owns 100% of Cannmart.

A little intro: I tend to look for highly undervalued stocks that have a potential to boom📈. I’ve called out $SNDL since around $0.6 nd $CTRM at $0.55 and so far they’re both heading in the right direction. I’ve posted recent DD on both those stocks you can check them out on my profile or this Sub.
Beside all that let me introduce you to my new good friend $MPXOF Aka MPX International. This is a hidden gem 💎 📈
No long paragraphs cuz Ik u all hate that shit
🌱🌿🍃what is this stock?🌱🌿🍃

• $MPXOF is a multinational diversified Canadian based cannabis company. $MPXI (Cad)
• Currently trading at $0.2/share
• short term target price; $1-$3/share (900%-2900%📈)
• Long term target price: $5-$10/share (4900%-9900%📈)
• https://youtu.be/YCUiN6wQHS8
• MPX specializes in edibles, oils, flowers + many other cannabis aspects
• MPX Owns multiple Subsidiary’s Canveda Inc, Strain Rec and multiple international subsidiaries you can see here on their website
• They also own Medical Cannabis Learning Network (“MCLN”), a leading Canadian private web-based cannabis portal
• Extremly bullish on this stock

🌱🌿🍃what makes this stock special?🌱🌿🍃

• Well for starter they’re trying to take over globally. MPX International Corporation is focused on developing and operating assets across the global cannabis industry. They’ve made multiple acquisitions and purchases many of them are international. Look at the list of countries.
  
  • MPXOF has expanded to south Africa 🇿🇦 📌Reference link
  • MPXOF has expanded to Israel 🇮🇱 📌Reference link
  • MPXOF has expanded to Australia 🇦🇺 📌Reference link
  • MPXOF has expanded to Malta, Europe 🇲🇹. 📌Reference link
  • MPXOF expands to Geneva, Switzerland🇨🇭 📌Reference link
  • MPXOF has expanded to USA 🇺🇸
  • MPXOF has expanded to Peterborough Canada, Alberta Canada and Saskatchawan Canada 🇨🇦
• So far no other cannabis company has expanded this much which shows how crazily hidden/undervalued this stock is. They have retail stores, subsidiaries and acquisitions in all the international countries mentioned above❗️
  
• They actually make good products, ask any smoker they will tell you they carry high quality products.
  
• They got a new CFO (Chief financial officer) to improve financials. Mr. Blumer brings over 25 years of financial experience including in the cannabis industry. He was CFO with Quality Green Inc. a cannabis license holder Mr. Blumer was also the Senior Director and Head of Accounting at Blackberry📌Reference link 1 📌Reference link 2
  
• They own 7 Subsidiaries you can see here on their website Each one of those subsidiaries operates either in Canada/US or internationally or both.
  
• one of their subsidiaries “HolyWeed” is exporting to Belgium, Germany 🇩🇪
  
• Britain’s Centre For Medicinal Cannabis Announces MPXOF Subsidiary, Salus Biopharma as Founding Member
  
• MPXOF Alberta, a fully owned subsidiary of MPXOF, acquired all of the assets of “Blaze 420 Today Inc”.
  
• Despite the global COVID-19 pandemic, “Holyworld” a owned subsidiary of MPXOF, has experienced a strong year in 2020. The team has overcome many challenges presented by COVID-19
  
• MPX Australia will focus on producing high quality products for the domestic market, and potentially future export to Oceania and the Asia-Pacific region. According to the Australian Government the number of cannabis patients in Australia is growing steadily, with almost 3,000 new patients.
  
• MPXOF entered into agreement with SHOPPERS DRUG MART 🇨🇦. Shoppers drug mart is a Canadian pharmaceutical company like Walgreens 📌Reference link
  
• They’re leading medical cannabis in Israel 🇮🇱, Currently MPXOF has received approval for cannabis sale in Israel. A first shipment of 100 kg of high-quality cannabis flower was shipped from Canada to Israel on November 15th. 📌Reference link
  
• They own a multiple subsidiary such Canveda Inc and Strain Rec. MPXOF is in both wholesale and retail cannabis industry. While also being involved in both medical and recreational cannabis sectors. 📌Reference link
  
• Australia Drug control 🇦🇺(ODC) awarded them cannabis manufacturing licence. Australian cannabis licence is Highly regulated meaning not many companies can get it, some Australian companies struggle in achieving this license yet MPXOF’s managed to acquire this big licence. 📌Reference link
  
• MPXOF has expanded to natural health food sector it announced that its fully owned subsidiary, Medical Cannabis Learning Network (“MCLN”), is now involved in natural health and foods 📌Reference links
  
• MPXOF has bought Gmp-ready pharmaceuticals facility in Malta 🇲🇹 Known as the Malta licence, it’s used for medicinal use in Malta and exports to certain international markets, particularly the European Union and Africa. 📌Reference link
  
• MPXOF appoints former Reynolds and British tobacco board member Jean Marc to its advisory team. Reynold-American was the 2nd largest tobacco company along side (BAT). Jean Marc served on both BAT’s marketing and sales functions as Group Chief Marketing Officer. He’s A Multilingual business leader with a successful track record of consumer-centric strategy, brand-building and operational delivery. The fact he’s multilingual shows their international potential. 📌Reference link
  
• They have made purchase agreement with $ZENABIS cannabis. They entered into a purchase agreement for high quality cannabis flower from Zenabis Global Inc Zenabis is a large scale Canadian producer with an estimated 96,400 kg of licensed cannabis cultivation space. They’re using Zenabis to help scale faster📌Reference link
  
• MPXOF made asset purchase in Alberta Canada to further expand. They’re already making moves in Canada; purchasing more property to open up more locations. This growth will continue to increase 📌Reference link
  
• Has announced virtual consultations during COVID-19 very beneficial for people who are suffering from depression or anxiety during these hard times. This service is provided through their online learning network (MCLN)📌Reference link
  
• Received authorisation/approval from health Canada, any approval means more growth opportunities so they can expand in Canada exponentially 📌Reference link
  
• EXTREMELY Extremely undervalued
  
• look at all the multiple links for reference
  

🍃OTHER IMPORTANT NEWS AND LINKS🍃
📌 https://canveda.ca/contact/
📌 https://mpxinternationalcorp.com/
📌 https://www.newcannabisventures.com/tag/mpxof/
📌 https://ir.mpxinternationalcorp.com/news-events/press-releases/detail/64/mpx-international-provides-fiscal-2020-year-end-financial
📌 https://www.newcannabisventures.com/tag/canveda/
📌 https://www.barchart.com/stocks/quotes/MPXOF

Edit: I woke up to awards, advice, and SO MUCH encouragement I could cry! You all are wonderful thank you so much!! I am going to do my best to respond to everyone individually, you guys are just amazing, thank you!
Update and added info:

1. My mother called and apologized for “being disrespectful” about it. She did not encourage me or tell me it was a good idea but she did say she was sorry for the way she spoke to me which was nice.
   
2. Some of you gave advice on the program itself and some of it was recurring, so to address your points: it is a brand new program less than a year old, it is ADA accredited, but I would not be able to sit for the bar in three states if I go through this program. I live in one of those three states lol. However I could always move to practice law or commute to a neighboring state, which is what my attorney brother does as he’s licensed in one state and lives in another. Unfortunately the state he’s licensed in I also cannot work in. But still, free degree, you know? And the restrictions of those states may ease in the future as the program is so new.
   
3. My mom isn’t a narc although I see how some of you arrived at this conclusion. She has brain damage, a mental illness which requires medication, and an autoimmune disease which eats away at her brain, plus chronic pain (due to a disability) which is constant and severe, and causes her to be extremely short tempered. She was a JustNo the first 24 years of my life as none of these conditions were diagnosed or managed properly and I got the brunt of it, and that’s what brought me to this sub as I’m still recovering from that treatment. She was a JustMaybe through my mid 20’s to my early 30’s, and now she’s a MostlyJustYes. The chronic pain alone can really change a person. I have fibromyalgia and I’ve popped off on people during my high-pain days, including clients at work, and my own boss, and mom’s been in bed over 24 hours with her pain so it’s bad right now. So I think her behavior was a combination of factors.
   
4. Many of you asked why I shared with her, it’s because she’s not normally like this. Normally she would encourage me while helpfully pointing out what pitfalls I need to clear that I may not have considered. (She did used to act like this constantly when I was little, before she was properly medicated and treated, over very small things like me being hungry for lunch or having a stomach ache). So to be shut down by her that hard made me wonder if maybe I was really in the wrong here and just didn’t realize it, but you all set me straight and I could not be more grateful!
   

end edit
I’m approaching 40 years old and have been with my current company nearly 10 years. They give us $8k a year in free tuition for any program of study at any academic institution. I have never taken advantage of it as I already have a bachelors and couldn’t find a program I was passionate about. Also, they paid the school directly, it’s NOT a reimbursement where I pay and they give me my money back, so I front nothing in terms of money for whatever degree I want.
I had always wanted to go to law school from when I was a small child but we were extremely poor when I was growing up and couldn’t afford it, nor could we get approved for any more student loans between my mother and I. I have $63k in loans as it is from undergrad. I had toyed with the idea of getting an MBA over the years as most of my colleagues have one, paid for by our work, but law school was always the prize in my mind.
I recently learned of an online, part time, joint MBA/JD program which my company will pay for in full. How many people get to go to law school for free?? How many people graduate law school with NO ADDITIONAL STUDENT LOANS? Not many! But I have that opportunity!!
I thought my mom would be excited for me but no, she absolutely shit all over the idea. “I can’t even fathom this conversation right now. I cannot even fathom it”. She yelled that at me. When I pointed out I would get to become a lawyer WITH ZERO DEBT she shrieked at me, “WHAT GOOD IS THAT WHEN THERES NO VALUE TO IT?!”. I don’t even get what that means. No value in being a fucking attorney? Really??
Meanwhile I have a half brother (same dad, different moms) who is a personal injury lawyer and he makes well over a million dollars a year. But sure, there’s “no value” in a law degree.
The crazy thing is, my brother would help me with whatever I needed in law school and after, and my other half brother taught LSAT prep courses for years, like since the 90’s, so I would have help with all my prep work for admissions too. And my company is paying for the whole thing in full.
The one downside is it normally takes 4.5 years and I may have to stretch it out a little longer as it’s $2k per credit hour and my work gives $8k a year so I may have to push out a class here and there, but so what? I’m single, no kids, and don’t want any, so why would I not do this? It’s not like it would cut into my social life as we’re in a pandemic so I don’t have one!
She said so many mean and angry things and just totally shut me down and discouraged me. Am I missing something? Is this really a bad idea given all the information I’ve provided?

Having seen a couple of posts about Sumo Logic it seems nobody really has an understanding about what they do so I thought I’d help break things down for the common layman. There has been enough commentary about the conservative multiple so I will instead try to discuss the market dynamics and technology shifts. I hope this helps bring awareness to this segment of the market and look forward to a discussion around these points.
Disclosure: I work in enterprise software and am long 10,100 shares @ $22 (screenshot)
TLDR: In a future where an infinite amount of machine data is being generated, only Sumo has the architecture that makes sense.

Overview of the logging market

Let’s begin by understanding what logs are. All digital machines generate data, everything from status updates from a server, traffic levels on the network, battery levels of your phone, and even temperature readings from your HVAC system. The amount of machine data generated will continue to grow exponentially, particularly as more and more IoT devices come online (smartwatches, cars, fridges, etc.).
All of these logs need a central repository to be stored, upon which analysis can be performed. Historically logs have mostly been from on-prem systems like firewalls, routers, databases, etc. however as more and more systems migrate to the cloud, these new cloud environments are generating logs as well.
These logs are important to the IT organisation of any company, to be able to track and answer questions such as:

• How are traffic levels trending on my website?
• Is my AWS instance still alive? How is the application performing?
• Are my Windows machines patched and up to date?
• Is there any unusual activity on my network?

This culminates into a single pane of glass, where companies can monitor the health and status of all their systems in one place. In addition to that, large companies are mandated to store logs for:

• Compliance: Companies need to store immutable logs for a certain period of time as a form of record keeping.
• Security: Logs are reviewed during threat forensics after a cybersecurity breach. The security team needs to inspect their firewall/access logs to identify how and when they got breached. ie. who accessed this file and when?

As a result, we can expect the logging market to continue to exist over the long term. The only question is, who is best positioned to meet this need for the future?

The current players

While there are many nuances and buzzwords around SIEM, observability, APM, IoT, etc. I will keep things simple and talk only about a relatively established and mature market – logging. It is a crowded market with a lot of players including LogRhythm, Loggly, Logz.io, Rapid7, IBM, Exabeam, etc. I will look specifically at the companies built for serving the Fortune 500, as this enterprise segment is where the greatest share of wallet is. Datadog deserves a mention, however their core competency is APM. Their log solution was through a startup acquisition and has a pretty negligible run-rate so we’ll ignore them in this discussion.

Company	Founded	Type	Multitenant	Market Cap (as of 02/21)
ArcSight	2000	On-prem (1st gen)	No	Acquired
Splunk	2004	On-prem (2nd gen)	No	28B
Elastic	2012	Open Source	No	15B
Sumo Logic	2010	Cloud SaaS (1st gen)	Yes	4B

The original pioneer of the logging market is ArcSight, who were then acquired by HP and subsequently spun off to Microfocus. They are now dying a slow death, while Splunk is the current de-facto solution for most companies.
A CIO today has 2 main choices when wanting to implement a logging solution, they can either Buy or Build.

1. Buy: Pay Splunk to help deploy in your datacentre. And then pay them professional service fees every year to help maintain and manage the software. And pay them based on the amount of data you send to them.
2. Build: Get a bunch of your developers to build a solution inhouse using an open source Elastic stack (ELK). They then have to actively manage the system themselves to keep it alive and manually scale it up and down accordingly.

Architecture matters

The shift from on-prem to cloud
A lot of the latest high-flying SaaS companies haven’t really been that innovative. They are solving the same age-old problems, except doing it in the cloud instead. A few examples are shown below. In fact, a lot of these are done by the exact same people. Crowdstrike was founded by ex-McAfee guys, Zoom was founded by ex-Webex, and so on. No different with Sumo, which was founded by ex-ArcSight guys. The reason for this phenomenon is because these people understand their industry inside out and have experienced the challenges first-hand. They see where things are headed and want to do things a better way. Another common trend amongst all of these new hot stocks is that they were founded AFTER the inception of the cloud (AWS began in 2006).
The shift is both a technological one (on-prem -> cloud) as well as a business model shift (license -> SaaS). Sumo is in a similar position to capture this technology lifecycle shift, as workloads shift from on-prem to cloud. Naturally, logging and analysis should also occur in the cloud. This kind of scale is what the cloud was made for.

Incumbent	Cloud SaaS	Market
McAfee	Crowdstrike	Endpoint security
Siebel	Salesforce	CRM
Oracle	Workday	ERP
Webex	Zoom	Video conferencing
Remedy	ServiceNow	ITSM

While Splunk no doubt has a more mature product that can serve a broader range of edge cases, Sumo has managed to demonstrate product maturity by gaining a client like Macquarie Bank, a bank in Australia (case study available on YouTube). Anyone who works in enterprise software sales knows that cracking the FSI vertical is the holy grail, as they are super conservative, with lots of red tape and requirements. It’s one thing to convince a forward-thinking cloud native company (like JFrog or PagerDuty) to use your software, it’s another thing to convince a bank to send their sacred data to a third-party cloud.
A structural advantage: Multitenancy and Elasticity
Given the volume heavy nature of this type of business, architecture really matters particularly as the amount of data grows exponentially. The advantage with multitenancy ultimately manifests itself either in the form of better gross margins, or reduced costs to customers.
We know that this is where the market is heading, not just because every other SaaS vendor is multitenant, but also because Splunk is throwing big dollars in trying to reposition for the cloud. Splunk doubled their R&D budget, spending over $600m in R&D alone last year, which is probably more than Sumo has spent in its entire lifetime. They are desperately trying to catch up, but multitenancy is not a feature you can add overnight, as it involves rearchitecting your entire product. It is especially hard when you already thousands of customers using your platform, it gets even harder once you’ve bolted on a few acquisitions over the years. It is akin to trying to convert a regular combustion car into an electric car, while someone is driving it.
It took a long time for Splunk just to achieve the basic separation of storage and compute, a milestone they achieved last year. This is what happens when you’re trying to refactor code written in 2004, and throwing 10x more money doesn’t necessarily accelerate things by 10x. Frank Slootman (Snowflake CEO) had a fairly eloquent way of describing this:

You can put 1000 mothers on the task of creating a baby, but it’ll still take 9 months.

Splunk Cloud in its current form is simply a hosted solution, meaning that instead of hosting the software yourself in your data centre, you’re paying Splunk (who pays AWS) to host it. This is very different from a true cloud native SaaS solution (which is what Sumo is).

Asymmetric risk and incredible upside

Massive TAM
Sumo is backed by the crème de la crème of VCs: Accel, DFJ Growth, Greylock, IVP, Sequoia, Sutter Hill Ventures, Battery Ventures. Usually you see 1 or 2 of these names in any winning company, you almost never see all of them together. And even if you did, you definitely wouldn’t be able to get it at prices close to theirs. These people spend all day thinking about the future, TAM and competitive dynamics. And they allowed Sumo to make a big long term bet and spend 10 years developing the next generation platform. By putting their money where their mouth is, these people have validated the market and investment opportunity for you, and you’re able to participate in the upside at a price not too distant from theirs.
The last VC pricing round in May 2019 for Sumo was at $12 (~3x). For comparison, Snowflake’s last VC price in February 2020 itself was $39, and they are now trading around $300 (~8x). Typically, the majority of the gains are captured by the VCs pre-IPO, but in this case there is still plenty of room for retail investors to participate in the upside. Sumo is also barely scratching the surface with market penetration. Only 15% of their revenue is coming from outside the US, there is so much room for international expansion. Mature software companies usually see around 50% of their revenue from international sources.
Multiple Expansion
Prior to COVID, Sumo had a pretty solid and consistent growth rate. It doesn’t seem unreasonable to expect it could revert to the mean and get back closer to 50% once the macroeconomic outlook improves. There are many notable growth companies that have missed a couple of quarters, I remember when ZScaler had a quarter with 18% billings growth and the stock tanked, presenting an incredible buying opportunity for those who believed in the long-term vision and market opportunity, rather than quarter to quarter execution. Similarly in 2010, people back then were debating whether Apple’s stock was overpriced, based on whether they were going to sell 8m or 10m phones that quarter, which in hindsight seems a little silly and didn’t really matter.
Sumo Revenue Growth Rates:

• FY2019: 53%
• FY2020: 50%
• FY2021E: 30% (COVID)
• FY2022 and beyond: ???

If Sumo can get back closer to 50% growth rates, the stock could see significant multiple expansion. For perspective, other SaaS companies at 50% growth rates are currently trading closer to a 40x multiple, which would put Sumo closer to a valuation in the 12B range (roughly $120 share price). In addition, the risk reward here is asymmetric, given they are already priced in for a low growth rate. Meaning that if they do deliver a low growth rate, nothing much will happen and the downside is limited. Whereas if they manage to execute, deliver positive surprise during earnings and become the cloud leader for logs, the upside is incredible.
In the current rate environment and frothiness within software stocks, it is not unreasonable to expect that their market cap could easily go from 4B -> 40B within 3 years. What we have is a company that was good enough to go public during a pandemic, but was conservatively priced due to the short-term execution issues. While Sumo has had weak execution over the past 12 months, they are well positioned for the future due to the architecture they’ve spent 10 years building. In investing you want to spend more time thinking about what the future could bring, rather than what happened the past 2 quarters.

So why has the stock been floundering?

This is what I have been asking myself ever since the flopped IPO. In addition to the growth deceleration causing multiple compression, I think the real challenge Sumo has faced is that they may have been too early to the market. It wouldn’t be the first time that VCs were too forward thinking, the reality is that these large companies are relatively slow moving and trends take a long time to play out. Even across the broader cloud story, we are still in the very early innings.
More specifically, Sumo has been struggling with:

• Inability to acquire net new customers
• Competing against vendors with much larger scale
• A less than articulate CEO. Granted he came from a product background as opposed to a sales background, so we’ll cut him some slack. I originally thought he seemed a little burnt out but having watched his older videos, that’s just the way he is.

As they say, you want to be either the number 1 or 2 in any market. Sumo is not that (but has the potential to be).

The bottom line

Splunk is slipping
When your marketing team is busy pushing t-shirts, that’s how you know you’ve hit rock bottom and really have nothing good to talk about. It is also evident that Splunk has become a bureaucratic political beast. Their cloud team has had a different leader every 2-3 years. With those kinds of dynamics, it is very difficult to execute on a long-term vision and see the development through. Execs get paid on short term quarterly performance, and nobody wants to risk cannibalising their cash cow. There has also recently been a massive exodus within their sales team, which began with their CRO leaving, and this is usually a leading indicator that the party is over.
Elastic is a wildcard
The wildcard here is Elastic, as they have demonstrated product market fit and strong momentum within the developer community. They have been taking share from Splunk and may end up becoming the provider of choice, instead of Sumo. However if you zoom out, the idea of every company building and managing their own log solution just seems silly. This simply isn’t the way software was meant to be built, particularly since logging a common requirement across companies, and the devices generating these logs are also the same.
A better way to do things
My view is that any software that requires the buyer to maintain it, is garbage software. This is the case with Splunk and ArcSight where customers have to pay professional service fees every year for consultants to tweak and maintain it. And it’s the same case with Elastic which requires you to provision a team of people on keeping the system alive. With Sumo it’s pretty straight forward, you install connectors which route the logs into Sumo. From there Sumo processes the data and generates dashboards, etc.
Watch out for Q4 earnings in March
The most important thing obviously is that Sumo can actually deliver on the vision. A few important things are happening next month when they announce earnings, here are some things to watch:

• Q4 growth performance – is the chart moving up and to the right?
• FY2022 guidance – how healthy is their pipeline looking?
• Lockup comes off – are VCs dumping the stock?

Sumo needs to demonstrate a reacceleration in growth, and to signal confidence in the future. If they can guide >30% growth for FY2022, then a 10 bagger within 3 years is in sight. Any less than that and it deserves to trade like a donkey. Trade it if you want to bet on positive surprise next quarter, hold it if you believe in the long-term vision.
Final thoughts
I think that companies are going to move from Splunk -> Sumo when they get sick of getting ripped off, and as more of their workloads shift to the cloud. I think that companies are going to move from Elastic -> Sumo, when they get sick of needing to manage a solution, or when it gets too complex. I think that at the end of the day all markets experience margin compression and get commoditised, and that Sumo has a cost advantage due to their architecture. Only a true cloud native, multi-tenant SaaS platform makes sense for a world generating an infinite amount of data.
The One True King: SUMO
Edit: Here is a screenshot of my position https://imgur.com/jqbb94X

Started in helpdesk at age 25 in 2009. No college education and only high school diploma. Video gamer. Loved computers. Writing this not as a guide for what you need to do, but what worked and what was successful for me. I hope it helps someone.
​
2009-2010 Helpdesk Tech 18$/hr
Loved what I was learning about AD and decided to dig in with Powershell. Learned the ins and outs of powershell and started to write my own tools to make my job easier: Password reset software, account lookup, pulling information from SCCM, the works. I'd ask the other guys on my team what they'd like to see or what would make their job easier and I'd find a way to make it happen. Did this for a year and promoted to helpdesk engineer. When the engineer position opened up I scheduled a meeting with my manager to make my intent clear.
2011-2012 Helpdesk Engineer 45k/yr
Here I was escalation for the techs. Continued to find ways to reduce tickets: self service password reset software, spearheaded windows 7 deployment, reviewed ticket logs, found ways to better leverage existing management tools. Lobbied for MSFT to come in and do some training with me on SCCM so I could learn the ins and outs of managing a larger userbase (~1000 employees). Constantly made contacts with the sysadmins, learned as much as I could about storage, virtualization, linux, etc. Asked for extra projects. Came in to work an hour early every day and left 1-2 hours after quitting time. Brainstormed ways to make a difference to the company I worked at to further reduce tickets or workloads from other teams. Scheduled a meeting with the sysadmin manager to make it clear to him that I was interested in being a sysadmin on his team, and asked him what I could do to be the obvious choice for a promotion. Within 2-3mo I was on the team. Got hands on experience with NetApp, 3PAR, & Linux. Originally they wanted me for storage and I was happy to oblige.
​
2012-2015 Sysadmin 60k-85k/yr
Started out as storage admin at 60k as mentioned at the same company. Helped create volumes, raid groups, etc. Called all of our vendors and asked them to teach me as much about storage as they were willing. Went to a few classes for NetApp & 3PAR. Got certified in NetApp (7mode at the time). I started automating storage tasks with Powershell. Got everything automated to where projects that would normally take several hours or days were done in minutes. (FC Storage zoning, for example).
After a 6mo-year (my timelines are a little fuzzy, hard to remember) and getting this automated and refined, I started working more with the VMware team, learning as much as I could, worked with them on ways we could integrate with storage, I requested a few VMs with rights so I could learn more about VMware (note: this can be really hard in very large organizations where everything is highly controlled and silo'd). Did the same as before, pushed on it. One of the VMware guys quit. I immediately scheduled a meeting with the VMware team manager. I made it clear that I was interested in taking on the position, and that I had automated my previous role sufficiently to be able to handle both VMware and Storage tasks. Stated I didn't want a pay raise, but instead requested a VMware VCP training course. Did the same as before, find where things need to be efficient, find ways to save money for the company, find ways to learn more without your company needing to invest more. Eventually I was handling Backups, VMware, Storage, Load Balancers (F5), & Physical Compute. I did not take on or have interest in Network or Security.
After another year and a half of doing this I scheduled a meeting with the CTO. I explained that I was doing the job of five and that my salary was out of alignment, I kindly requested that he consider bringing my salary in to the ballpark of where a VMware/Storage administrator should be. He offered me 75k. I said 85k was more than fair, especially considering what I was doing for the company. He obliged.
Because I was handling so many different technologies on a day to day basis, I was also working with our vendors that sold us all of those projects. I learned as much as I could about as many different technologies as possible. Because I was responsible for what amounted to 5-10m of budget, because I had my hands in all parts of the org, had automated most of my tasks, I was involved in all technology purchases not related to Network or Security.
​
2015-2017 Systems Engineer 110k/yr
1 year after the salary increase I applied to one of those vendors, or VARs (value added reseller). I gave the company I worked for a 3 month notice. They were unable to fill the position and contracted me back for 3 additional months while they proceeded to hire 4 people to replace me, I helped them interview. The new company asked me to move and laid me off after a total of 6 months of employment. I found a new job 3 days later and accepted. I worked for a very small outfit doing UCS/SRM deployment for 6 months and got a job at a local var.
Continued to learn and push. Learned as much as I could. Bought a home lab. Had my own VMware environment (with free licenses). Sold, implemented, and supported hardware from all sorts of verticals. Still managed to stay away from Networking & Security. If a client bought VEEAM, I would go get the same software I would be deploying for them and do it at home 3-4x before meeting up with the client. I looked like a pro to the client and I had only used the software the day prior.
Started bugging the AWS guy to teach me more. You're probably starting to see the pattern by now. He quit and we were going to lose our AWS partnership unless someone got a solutions architect associate certification within the next two weeks. I let my boss know that I would handle it, but I needed two weeks off to do it. Studied every day, 12 hours a day up until the test. Made my own AWS account and used my own credit card to get things going. Bought an online training course and pushed on it. Saved the partnership with AWS and they started giving me AWS projects to work on with clients.
2017-2020 Solutions EngineeArchitect 160k-190k
Managed services & private cloud organization reached out to me to help them sell their cloud. Note, this is all technical sales, NOT hard selling. My commission at the time was only about 20-30% of my pay. Agreed to sign on. After 2 years of always learning, pushing, and going after more I scheduled a meeting with the Director for Solutions Architecture to make my intent known. It was pretty funny actually, I've been doing so well (#1 across the company) that when I called him he said "Ah man, I was hoping you'd call me" and I said "Ah good, I'm sure you've been wanting me as a Solutions Architect and I'd be happy to work for you. Let me know when the first interview is." (note: I already knew the guy pretty well, heh, wasn't a cold meeting). Acted as Solutions Architect at around 190k for a year before I started to get incredibly bored. I was only helping to sell a single product. Set up kubernetes at home because it was a huge gap for the company and held trainings on containers. I did not like learning about products that I couldn't sell.
​
2020 - Today Solutions Engineer 240k
Turned down a job at AWS as a Solutions Architect to work at a large VAR as a Solutions Engineer at the same pay. I did not want to be limited to only AWS. Yes, I realize how crazy a statement that can seem to some. The company I'm at is quite large, but not the behemoth that is AWS.
​
The path is there ladies & gentleman. You have to want it so bad it hurts. So bad that you go home wondering how you can make a difference at work. You go to sleep excited to learn the next new thing tomorrow. So bad that you're not afraid to schedule a meeting with the CTO to tell him you want more out of your job. That you'd be willing to make less to learn more. That you want more pay because you have a track record showing that you've earned it. That when you start to realize your value you recognize it and move to a new company, expecting a high salary as a result. You can't make salary jumps like this by staying at the same company.
I worked hard for this, and you can too.
What's next? I'll keep pushing. I think I want to be CTO at a company someday. Not sure what that path looks like yet.
If this helps one person, it was worth the time to write it up.

**New languages: Cantonese, Arabic, Hebrew, Polish, Slovak, Czech, Portuguese (PT), Finnish, Turkish, Hindi, Spanish, Portuguese (BR), Italian, French, Dutch*\*

Hey there, I'm using Signal!

When people switch to Signal they often have the problem to convince all their contacts from WhatsApp to do the same. I had that struggle too.
That's why I created something to put into my WhatsApp Status: around 20 slides explaining why to switch and why I am going to delete WhatsApp. I think it's better to be educational than pushy or insulting to get people to switch, so I tried it this way and successfully got my family and friends to switch to Signal.
Now I decided to share the slides with you and hope they help you too!

Downloads

There are 2 versions for each language: One including a comment about GDPR (for EU citizens) and one that does not mention anything about GDPR (rest of world).
For UK users: u/Winnie_the_Pooch commented: "[...] use the EU version. Even though we’ve now left, the EU GDPR has (thankfully!) been enshrined in British law as the UK GDPR [...]". Lucky you!

IMPORTANT NEWS

WhatsApp delays their privacy policy update to mid of may!
But this does not change the facts mentioned in the slides about metadata etc.! So, why should you wait until may? On the other hand, you now have more time to convince your contacts to switch!
UPDATE: I updated each version like the following:

• The first slide does not have a headline anymore. You can add your own text here using the editing options in WhatsApp (its the T on the top right) or your favorite graphic editing software. Write something along the line as "I will delete WhatsApp on [insert date here]" or similar.
• I replaced the last two chat messages on slide 03 with the text from slide 04. Total amount of slides reduced to 19!

Before sharing your new WhatsApp Status check if the Signal service is currently up and running: status.signal.org (if it is down you should wait, as your contacts may not be able to register!)
Help Signal to keep their service online: donate.signal.org
​
Thanks to all translators!

	GDPR (for EU citizens)	No GDPR (rest of world)
English	images - zip file	images - zip file
German	images - zip file	images - zip file
Dutch	images - zip file	images - zip file
Spanish	images - zip file	images - zip file
Portuguese (PT)	images - zip file	images - zip file
Portuguese (BR)	images - zip file	images - zip file
French	images - zip file	images - zip file
Czech	images - zip file	images - zip file
Italian	images - zip file	images - zip file
Hindi	please send translation for GDPR part (slide 12)!	images - zip file
Turkish	images - zip file	images - zip file
Polish	images - zip file	images - zip file
Arabic (Fus'ha)	images - zip file	images - zip file
Arabic (Saudi)	images -zip file	images - zip file
Hebrew	images - zip file	images - zip file
Cantonese	images - zip file	images - zip file
Finnish	images - zip file	images - zip file
Slovak	images - zip file	images - zip file

How to contribute
Coming soon means you don't have to send me translations for this language anymore, I just need to add them. Please be patient.
If you like to have the status in your language too: here is the raw text (try to not change the formatting please). Please translate only into languages you are fluent in.
!Please also provide a screenshot of the "New privacy policy" message in your language for the 2nd slide. Search the web if needed!

Tips & Tricks

Please look into related subreddits to get familiar with the topic:

• signal
• whatsapp
• privacy
• privacytoolsIO

How to add WhatsApp Status in the correct order

1. First, take a look in your WhatsApp Status privacy settings and make sure to select all the contacts you want to see your new status.
2. Open the gallery app.
3. Select all images, starting from the first slide (1-19).
4. Press share.
5. Select WhatsApp.
6. Select "My Status" & make sure the slides are in the correct order.
7. Add your custom intro text on slide 01.
8. Send. Done.

Best practices
Think about what time is best to post your status. Think about what your contacts are probably doing at the moment. They might not want to read 20 slides of text while they are at work.
At last position in your story I recommend the video from this post (credits to u/carlosfx !).
Signal published a replacement for your profile pic on their twitter account.
u/Xath0n suggested to put a text status with a direct link to signal.org/downloads at the end, so people don't need to search for it (Signal is in the top charts in the app stores currently, so it shouldn't be too hard to find anyway).
You can also thank everyone for watching your TED talk, lol.
If you think most of your contacts don't look into WhatsApp Status you can do the following:

• let them know that you want them to look into your WA Status, because it's important to you
• send the slides to your contacts directly or in a group chat
• send them the link to the images (note that the mobile view of imgbox is not the best)

Note

• I know that 19+ slides are a lot for a single WhatsApp Status and people might not read it but it is worth a try.
• It is intentionally written in simple terms to be understood by people who are not as tech savvy as you are.
• Be prepared for questions, arguments, debates and to provide evidence of what your new status is saying (look up this subreddit for more info). Make sure you know the facts!
• The style of the content may not appeal to everyone in your contact list.
• Remember that some of your contacts don't look at WA Status at all.

Bonus material

Animated Status (old date)
u/JordyEGNL submitted an animated version of the EN (for EU citizens) status: check it out !
u/candiesdoodle submitted an animated version of the EN (outside EU) status: check it out !
Blank first slide
Some of you asked if I can post the first slide with no text. Here it is. Have fun.

License

The images linked above are published under the CC0 1.0 Universal (CC0 1.0) Public Domain Dedication. Do whatever you want. No attribution required. Happy sharing!
​
Edit: Removed a weak argument on slide 19 about Telegram. Danke u/A2DreppiD !
Edit2: Thanks for my first award ever u/TravellingTARDIS !
Edit3: TIL Reddit for iPad messes up my markdown. Sry for that.
Edit4: THANK YOU ALL FOR THE AWARDS! Really appreciate it! I'm overwhelmed by the positive feedback and happy to hear that it helped a lot of you. Also: RIP inbox. Sry if I can't reply to all of your comments!
Edit5: there was a line missing in my pastebin for slide 03, thx u/TovaX
Edit6: Added a how-to because many of you asked how to add multiple images to your status!
Edit7: Linked to Signal status page. New animated EN (outside EU) version!

Ballpark numbers for the manufacturer Kenji manages. In mid-2018, he began subcontracting the majority of his sharpening and polishing labor and changed his product line to use more prefabricated steels. 2020 saw major business interruptions due to the COVID19 crisis. 

The three photos: https://imgur.com/a/vV7nclT
I had a thread on here the other day around trying to confirm if I was being lied to by my contractor. Long story short, I was. I fired the original contractor and hired a new one who did an amazing job at rescuing my floors. I'll keep the story to the end and put the tips/advice I learned from my experience first.
Some things to consider when hiring a refinishing contractor for your floors:

1. Always ask the contractor if the crew working are his own or if he is sub-contracting out the work to another crew. If he is having difficulty scheduling his own crew, then take it as a warning sign they might not normally work for him.
   
2. Always get the name of the products being used included in the contract. (edit: and almost as important, look up the datasheets for the products and learn about their preferred application methods, dry times, and cure times).
   
3. Always have the complete work scope included in the contract (ie: sanding, filling, staining, buffing, and especially # of coats of finish).
   
4. When sampling stain, the crew should be using named products straight from the can (like duraseal). Unless you are going super dark, avoid water-based stains. Oil-based stains like duraseal are relatively low VOC and tend to be standard. Avoid a custom stain mixture or color combo as it will prevent you from being able to reasonably match the look of the hardwood if you ever need to repair a smaller area in the future. If you go with a pre-mixed stain, then you know the type of color you need for any repair work in the future.
   
5. For a good looking finished floor, the work scope should go something like: Day 1: major sanding work + clean up + stain samples, Day 2: finish sanding work + clean up + staining + if enough time is left after a long break, maybe 1st coat of water-based poly. Day 3: Buffing + clean up + last 2 coats of water-based poly. This will differ based on size of the project, so take just as general guidance on the steps.
   
6. Except for really large jobs, stain should be wiped on by hand with rag, then almost immediately wiped off by hand with a clean rag. Finish varnish is applied with a applicator mop, but a good stain job should be done by hand.
   
7. Be wary of offers for oil-based sealers. In my region, oil-based sealers and finishes over 275 VOC are not legal. Stains like Duraseal are oil-based, but within legal limits and allowed. The sealers typically are not. I was very specific on my want to have water-based finish products only for the finish due to the fact that my pregnant wife and I were still residing at the property. Contractor #1 installed a oil-based sealer without asking me if I wanted it, then lied to me about it, which is part of the reason why I fired him. Contractor #2 was aware of that fact and my strict want for water-based finish only. Yet Contractor #2's work crew still asked me if I wanted an oil-based sealer to better protect the stain. The worker said it would protect the stain work for significantly longer and make it look really good. I asked if it was legal in California for wood floor application and the worker admitted it was not, so I told them to pass and only do the work as described in the contract for 3 coats of water-based Bona Mega finish. They accepted, but a few hours later asked me to please not mentioned their offer for the oil-based sealer to their boss (the contractor) cuz he "doesn't like when we do that sort of stuff". These workers were good guys who did fantastic work, so I didn't hold it against them. It just seems that the oil-based sealer is a bit of a standard under the table practice to make the work last longer vs. with water-based products.
   
8. Double check deposit limits in your state for licensed contractors. I've hired a number of contractors in the past, but never thought to question the varying deposits asked by them. For this project, contractor #1 asked me for a 50% deposit. Contractor #2 asked for nothing and told me it was because he could only ask for 10% max for a deposit per the state and the value was minimal, so he took the chance. I lucked out with the first contractor because he had a 50% deposit check in hand, but accidentally washed the check in his jeans and destroyed it. I put a stop order on the check for good measure the minute I fired the contractor, so no money lost, but it was pure luck he hadn't cashed it yet.
   
9. If you've got finish work (like painting walls), maybe save it for after the floor is refinished. While you may be extra careful not to damage anything if doing the work yourself, a contractor won't. Accidents will happen. And if you don't want to live with small damage or marks on walls after, you're going to have to paint it again anyways. Sometimes it's best to wait for the floors to be finished before doing finish paint work. Just cover the floors to avoid spillage when painting.
   

To those looking for more detail, here's a description for the three photos of my hardwood floor refinishing adventure:
Photo 1 - starting point: The old floors were full of scratches, deep wear marks, and flaking/missing varnish. The floors are original white oak from the 1940's. I'm not sure if they were ever refinished. I'd planned to refinish them myself with the help of youtube, but timing issues and my wife's persuading led me to go with a contractor. I followed the good old 3 quotes rule, though with a bit of a change due to COVID. I got most of the initial quoting details virtually via phone calls with the contractors I picked. I then chose the company I thought would be the best fit for my need and had that contractor come out for an in-person inspection and formal quote. If anything seemed off, I would move on to my next choice. The meeting with contractor #1 went well and I went with them. They were mid-priced with a large online presence with positive reviews. I figured, no way the floors can look any worse than they are now...
oh boy...
Photo 2 - The journey begins: I should have seen the warning signs right away. For sake of brevity, I'll just summarize the issues, but if people want a play by play, I will gladly share the 3 day saga. In summary, the contractor repeatedly lied about work scope done and repeatedly lied about the products that were used. He did this even when I questioned him on it at several points in the process, with him insisting that work was done when it had not been. When I finally got the chance to look at the work, it was extremely poor quality with multiple issues (stain not taking, poor sanding work, heavy damage to some of my walls, floor stain color extremely dark and nothing close to the sample done). The photo I took for this stage of the process was claimed to be almost finished work. According to the contractor, his guys just had to put 1 more coat of finish on it and they were done. Truth was, they'd only put down the stain and 1 high VOC oil-based sealer. No finish coats at all. No buffing. Nothing. The contractor's claims began to fall apart only after I got the specific product names he claimed he was using and I started showing him how the work he claimed was done couldn't possibly have been done in the timeline claimed, per the product manufacturer's own instructions. The contractor never apologized or admitted fault, but he did say he would talk with his workers and offered to fix the work to my satisfaction, to which I told him I was done using him. It boiled down to the fact that either his workers were lying to him on work done or he was knowingly lying to me about the work done. Either way, there was no way I could trust the work to be completed correctly as originally quoted. He agreed to walk away and leave it at that.
Photo 3 - Floor Refinishing Redux: After that, I scrambled to find a replacement contractor. I went to what was originally my second pick and the guy came out next day to look at the damage done. He agreed that the work was poorly done, and couldn't promise he could fix it, but that he'd be willing to try. I got a formal contract and his workers were out two days later to start the work. The process with contractor #2 vs. #1 was night and day. Contractor #2 understood the difficulties I had with the prior contractor and offered me complete transparency. He laid out a very strict timeline for workscope and insisted I come through regularly each day to check on the work being done. His guys spent 1 whole day just sanding and applying filler. They then showed me swatches of stains I could pick and applied multiple stain samples from pre-mixed duraseal quickset cans to sections of the sanded floor, so I could review them overnight and the next morning. They even left the stain cans next to the samples, so I could see what was being used. Day 2 was more sanding work plus application of the chosen stain. Then long lunch break with a ton of fans blowing air through the space followed by vacuuming/cleanup and first application of the water-based finish. I was apprehensive around that step since it seemed kind of rushed from stain coat to finish coat, but it turned out great. Day 3 was a full-scale buffing, followed by clean up, finish coat 1, long lunch, and then finish coat 2. The photo shared here is the finished product, though the floor looked similar in general quality even after just the first coat of finish.
I'm incredibly relieved that everything worked out. There was a lot of stress around it all due to a tight timeline to get the work done, but we got through it. Main downside of it is I'm going to have to completely repaint most of my freshly painted walls again due largely to the mess of the first contractor, but that is a small price to pay. Ironically, contractor #2 was the lowest bid of the 3 initial quotes I got, which was one of the reasons I didn't go with him first.
If anyone wants more specifics on anything, let me know. For now, I'm going to go enjoy my new floors.

Listen up reta.....err, I mean memelords. I know we’ve all moved on from the meme era into the weed era (and hopefully people stick around that one due to the fundamentals for a while, but if not....) and soon to be a redux of the vehicle era, but there’s one meme stonk we need to have a real, honest heart-to-heart about (and hey, it even ties into cars): Let’s talk about Blackberry ($BB)

First, let’s get some misconceptions out of the way:

​
Blackberry was never a short squeeze stonk, even though it ended up getting roped in with the other squeezers we were denied squozing because of Wall Street cheating. A lot of people thought it was and that’s simply not the case. Blackberry was, is, and always will be, a phoenix rising from the ashes story, nostalgia peppered with functionality. You know, kind of like how you sometimes go watch some classic porn to beat off to and don’t stop to think about the fact that the actress is now in her 60’s and probably has super saggy tiddies.
Next misconception: It’s not a Boomer mobile phone company. They don’t make phones anymore – phones that are branded with their logos are made by another company that pays licensing for the logo and some of the patents. Blackberry sold all their mobile patents months ago.
Third misconception: No matter how much we ask, they’re never changing their name back to Research in Motion so that we can talk about Rim-jobs. Sorry, just isn’t going to be a thing.
So what are they? It’s simple really: They’re now an enterprise level software security company. When you think about it, it’s not such a big pivot, given that their security encryption in their heyday was so powerful that they ended up having to set up offices in certain nations because it was impossible to crack and ran afoul of certain international laws.

Let’s take a dive into the financials before we get into the story:

At the time of this writing, BB is a 7 billion dollar company with shares trading in the $12.50 range. Even after the meme war collapse, they’re still worth double what they were when the ball dropped in New York City with absolutely nobody watching in person and everybody at home wondering why even Anderson Cooper was using an autotuner. They generate a hair over a quarter billion dollars in revenue each quarter over the last year and in 2020 had a negative EPS of about 32 cents a share as they retooled, though they trimmed that to .23 cents a share for their last quarterly earnings report. They have about a billion dollars in cash on hand and receivables, and they have about half a billion dollars in debt. It’s not a great fiscal outlook there, but it’s certainly manageable for a growth company (which is what they presently are).

Where do they make their money?

Almost half of their revenue is legacy income from selling endpoint management and secure communications licensing. A third of their revenue comes from licensing their patents. Oh, they also own Cylance, for you IT help desk monkeys.
That shit’s pretty boring, not gonna lie. Your wife’s boyfriend might find it interesting, but only because he can use it to laugh at you that you know this shit. But the rest? The rest is where things get interesting. Blackberry Radar is a fleet management solution, and the most interesting thing is....well, for that, we have to go back in time for a moment:

(Wayne’s World flashback/dream noises)….

July 29th, 2017. Las Vegas Nevada. 50,000 of the world’s most feared hackers descend upon Sin City for a weekend of debauchery, drinking, and talking about all the new and interesting ways they found to break shit or in general cause chaos - aka DefCon 25, which was NOT cancelled, contrary to what you might have been told. A young hacker from Wisconsin positively stuns everybody at a panel by revealing how it is that he found he could effectively hack almost every late model vehicle on the road that possessed connected features – from range and while the vehicles are in motion – using.....music theory. It’s an absolutely stunning revelation, something matched only by how terrifying the implications of it are. And all anybody needed was a $300 RF modulation tool. Using this, he found he could take control of every mass produced car on the market except those made by Volkswagen Group and Tesla, and those only because they had randomized frequencies they used. This guy fucked. This process was so dangerous that, for one of the only times in DefCon’s history, they didn’t publish the how-to publicly. Oh, and a team from a then relatively unknown EV company in China called $NIO won the car hacking capture the flag tournament in less dramatic fashion. If you didn't hear about any of this, it's because you were too much of a square to be there. Sucks to be you, chump. Something had to be done.

Enter Blackberry

I’ll spare you all the things that have happened since then, but what you need to know is this: Blackberry came up with a solution to defend against this and a myriad of other problems (not to mention Europoor compliance in the form of ISO 26262) not to mention autonomous security - and their security software suite (QNX) is now on almost every new car rolling off a factory line today. This software is also critical for EV’s, because it controls battery management ECU’s (that’s the shit that makes it so you don’t have to drop 10 grand on a new power plant every 2 years). Or, for those of you with IQ’s of 60: Computer make car gooder.

OK, so that’s cool. But how does this get me TENDIES, man? How much can these guys make?

They’re coy about this and won’t give hard numbers, but there are ways we can estimate what they’re pulling. But to do that, we need to go back in history again, and take a look at a stock nobody cares about

(More Wayne’s World noises)

Enter: Nuance Communications ($NUAN). You’ve probably never heard of these guys, but you and almost everybody you know has used their products at some point. They used to be best known for their Dragon Naturally Speaking software suite, which your grandparents who decided they were too old to figure out how to use a fucking keyboard bought so that they could talk to their computer and send you messages that you hated getting unless it came with a 20 dollar bill, but which they thought you cherished forever. However, at some point around 2010, IBM – whom the Nuance CEO at the time was close friends with the management of, literally just *gave* about 125 patents around voice recognition to Nuance thinking that they were worthless. Nuance took these patents and – for a brief moment – became one of the coolest techs on the planet, because their tech is what made Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, Samsung’s whatever it was called and a billion other voice recognition platforms work. That is, until Steve Jobs, Jeff Bezos, Steve Ballmer, and everybody else Nuance was dumb enough to trust to let look under the hood of their secret sauce came along and all stole the IP to made their own platforms, leaving Nuance rotting in a hole in the desert. But one of the really cool things Nuance expanded into before they went full retard was they bought a couple of companies around 2013 or so– Tweddle and some other company I can’t be bothered to look up – and got into the connected car space. At one point, Nuance’s Dragon Drive virtual assistant was in every new car made by 9 of the world’s top 10 auto makers.

OK, dude, my wife’s boyfriend is asking me to bring him a beer. Can you speed this along? What does this matter?

It matters because we can look at what $NUAN was getting in licensing for putting their virtual assistant in these vehicles, and use that data to extrapolate an estimate of what $BB is getting for their software. With just their 9 car makers at their back, they were generating over 300 million dollars a year – and that was almost a decade ago, and just for something that would tell you where to pick up your Down’s Syndrome medication. Add a premium for security, include all the auto makers, carry the one, smoke a bowl to help you concentrate, adjust for inflation.....
This is a market worth about...oh, roughly 750 million dollars a year for Blackberry on the conservative side once they actually start charging a market rate for this product. Right now, they’re adopting the same go-to strategy Microsoft has been employing with Azure, which is to basically GIVE it away in order to gain market share and penetration, and then send Fat Tony to collect once the car maker is reliant on it. Plus all the other stuff we already glossed over because it’s boring as shit. Applying the average multiple of earnings for cybersecurity firms out there, their lack of competition in the space, etc. And you come up with a market cap valuation target of....oh, roughly between 45 and 50 billion dollars once they’re firing on all cylinders. And they don’t have to worry about Google or Apple throwing 10,000 engineers at this to make a competing product, because it’s just not worth it to them, so they’re largely gonna get left alone.
Or, by using maths....a share price of somewhere in the neighborhood of $87.50. Give or take 10 bucks. Make it 15 to the downside, just to be safe.

Yeah man! Cool. So I’m in. It’s gonna go to that by like, Friday or something?

An enterprise level cybersecurity company with a sub 10 billion dollar valuation is basically unheard of in this century. But this is not a burn play where you’re gonna get 50% gains every day with no work. It’s a company that’s going to have to melt up to that. It still won’t be to that point this time next year.
BUT....that doesn’t mean it doesn’t have a great story. It just means that this isn’t something you do a 0DTE YOLO on and expect to get something out of. And making an Avengers meme about it isn’t going to send it to the moon. This is something you buy and stash in a musty corner of your portfolio so you can tell your Boomer parents that you’re being responsible with your investing and you were just joking about betting your inheritance on weekly FD’s for shitty online dating sites where the women have to talk to your sorry ass first. Oh, and it’ll make the lambo you buy with the money from this safer.
Because I know it matters, here are 69 rockets so you apes understand what all this meant.
.....no, there aren't going to be any rockets. I lied.
Disclosures/Positions: I am long $BB, holding 100,000 shares @ $7.67 average and another 5000 January 2022 5c’s.
​

TL:DR: $87.50

All my love
-Chad Dickens

Hello, warframe! I've been playing for a while and I help run a clan now, so I thought I'd put some of my best (worst) advice into one place. Here are some great (awful) things to think about:

1. When farming with Nekros, he gets more chances to Desecrate for more loot based on how many severed parts enemies have. Make sure to keep slashing even at corpses so everyone knows you're a complete psychopath.
2. Spoiler mode is great for reviving team members, especially with invisibility, but check their MR first if you're going to do that. Low level scrubs don't deserve to be revived.
3. Higher rarity Prime parts are worth more Ducats, so it's a rule that you have to say "DUCATS" in the loudest, dumbest voice possible on party chat when you pick them on the relic crack screen.
4. Voidrig's 2 gives it invincibility for several seconds, giving your shields time to regen and the Bruntspar skin's head time to reenact The Exorcist.
5. If you're trying to stay grouped up with a friend but want randos to leave your party after a mission, it's customary to type "WHY ARE THESE FOOLS STILL BREATHING MY AIR" into squad chat.
6. Deluxe Skins are the best use of login market coupons partially because you can't get them in any other way, but mostly because then everyone knows just how much of a thirsty bitch you really are. We know exactly why you bought Nova's Atomica skin.
7. If you're new to open world content, you can get a K-Drive hoverboard for free from the Fortuna quest, allowing you to see the world from below as you clip through the ground and fall into oblivion.
8. All three sub-species of Vulpaphylas from Deimos self-res automatically so your pet can die guilt-free. Repeatedly.
9. Ayatan sculptures can be used to decorate your orbiter, letting you tell your friends "LOOK HOW MUCH ENDO I DON'T NEED" without ever having to type or say it.
10. If you're new to the game, make sure to play The Second Dream as soon as possible for a free existential crisis. Nobody online will tell you what it's about out of respect for existentialist Soren Kierkegaard, who famously did not have the internet.
11. Did you know Warframe has PVP? It doesn't! There is no PVP in Warframe. Why would you think that?
12. In addition to having a credit doubler built into his Effigy ability, Chroma is also a 13 year old's Platonic ideal of "badass." It's me. I'm 13. Ignore the "1985" on my driver's license.
13. When you use Nidus's larva to yank Dargyn pilots into the ball, killing them counts for "kill Dargyn pilots before they hit the ground" and makes the ball burp, which is hilarious.
14. Using a melee weapon as Wukong is a perfectly legal way to give a gun to a monkey.

Ahoy. You might not have noticed if you were smart enough to live under a rock, but it turns out social media companies don't actually care about free expression and liberal values so they're banning communities that go against "Community standards".
Those standards appear to be, "Don't not be a leftist".
This isn't a post to debate that topic, there have been plenty so far that are, but instead it's a call to action: **We're like, REALLY fuckin' close to finishing our viable, federated, decentralized alternative to this community. We need people to run nodes, test the software, and submit bugs. We could also use people that help fix those bugs.
You might have seen our previous stickies on the topic looking for developers, and from that we had enough development manpower to accomplish quite a bit. You can see the results of our work on the development of the software here: https://dev.goldandblack.xyz
Note! Extremely work-in-progress! It's getting close but its not exactly "finished".
And that's why I'm posting this.
See, we want more developers. It took us months to get this far and though we did get this far, we could get further far if people hopped on board.

What we're looking for:

Decent with JS frameworks, like Vue, Angular, or React? Hop on our github and see if you can't tackle something on our to-do list.
https://github.com/ProjectHoot/Hoot/issues
Are you not a developer, but a sysadmin who manages servers and does IT stuff? Best thing for you to do is to spin up your own server, with blackjack and/or hookers, and federate with us. We have instructions for how to do this on our discord server, as well as a tech-support channel to facilitate people who have trouble setting it up. Eventually we'll have this nice and dockerized and simple but it isn't eventually yet. Here's a link: https://discord.gg/UtuurXvXeV

FAQ:

How does it work?
Our project has certain goals of user-friendliness, mobile-friendliness, and responsive design. We want it to work well in most modern web browsers, be extremely lightweight, and to look nice. Our project is called "Hoot", and the github is linked above.
Our project runs on a server that is running another piece of software, called "lotide". Lotide does the majority of the heavy-lifting, it handles all aspects of the DB, it handles federation, it handles user accounts and posts. Hoot is a front-end for this software. (As an aside, there is also another front-end for this software made by the same developer, it's called Hitide and it has a different set of goals, for instance it uses plain html and minimal javascript, but it is more feature-complete and you might even prefer that interface.)
What does "Federated" mean?
This is the best part.
Reddit, the Tweetbook, and other main Web 2.0 online chat are "Centralized". That means the people who own the server basically facilitate all discussion on their own infrastructure. If you send me a message on the Reddit, you basically send the message to Reddit, Reddit gives the message to me next time I'm on there.
If I don't have a Reddit account, you can't send me a message on Reddit.
However, think about email: If you have a hotmail email address and you want to communicate with someone using aol email, you can do that. The email server you have an account on sends a message to the email server that your friend has an account on, and even though you're not on the same service, you can communicate.
That's because email is "Federated". Likewise, with Hoot, you can be a user on goldandblack.xyz and follow communities and reply to posts made on projecthoot.org.
The practical advantage of this means that instead of having a single point of failure where one rogue web host could just ruin your day, there are options and alternatives for you. If your account gets deleted, just start up on a new server and communicate with your old buddies, no big deal! It allows a marketplace of communities on a topic, different rules could apply on different communities, and you could choose which one you follow based on your unique preferences and values.
Heck, set up your own server with blackjack and hookers if you want.
The reason I like /GoldandBlack is because the moderators keep of the hordes. Is this a completely uncensored alternative?
Nope, the censorship is managed by the people who run the server. It is entirely none of our business what other servers do with their stuff.
For instance, on our server we intend to have very /GoldAndBlack -ish rules, stuff against being a troll and toxic and that sort of thing that our users have grown to appreciate over the years. Other servers might have much stricter policies, and since they run the servers they can do what they want. Others might decide to have it as a free-for-all, and that's their prerogative. It's none of our business.
What are the biggest, most important things that need to be done before it is ready?
All the issues with our software we know of can be seen on the issues page on github, but right now we're trying to ensure we cover 100 percent of the lotide API spec. Of those functions we're aiming for, the most important thing on the "todo" list is adding functionality to create new communities, adding a function to allow people to follow remote communities, and adding password reset functionality.
What license is Hoot using?
The best license ever, the MIT License! https://github.com/ProjectHoot/Hoot/blob/masteLICENSE. Lotide uses the best license ever, the GPL3.
Would I be able to make new communities without spinning up a server, like how I can start a new subreddit?
Yes, multiple communities are hosted on the same server, it isn't just a one-and-done sort of deal.
Why not use (insert other project here)
We probably looked at it and it probably wasn't suitable for one reason or another, or at least not as suitable as what we went with. However, we do have far-in-the-horizon plans to support multiple backends other than lotide.
Also, we are trying to remain content-neutral, UNLIKE SOME PROJECTS WE KNOW OF....

Hi all,
Last week I brought you my DD for Greene Concepts, Inc. ($INKW), which shot up +122% the day after I posted. Since then, it has experienced a healthy pullback only to ramp up again to close today around +104% (I hope those of you who decided to invest have been profitable). Just yesterday they announced completion of a $2.875 million funding transaction that will allow the company to continue expansion efforts and the continued expedited growth of the Be Water™ brand. So, great news!
Anyway, moving onto MINERCO, Inc. (The Magic Mushroom Company)
(NOTE: As always, I encourage you to do your own reading as well and stick with current facts. Do not be misled one way or the other, whether bearish or bullish; simply do your own DD and decide for yourself what you would like to invest in. Additionally, don’t ever invest more than you can afford
Additionally, I tried posting this last night but it got auto-removed. Since then, we've seen a jump this morning with healthy pullback as suspected)
Minerco, Inc.
Ticker: $MINE
Sector(s): **Healthcare (**and Consumer Defensive)
Industry: Drug Manufacturers—Specialty & Generic
Location: May Pen, Clarendon, Jamaica
CEO: Julius Jenge
President: Paul Hoonjan (CEO of Lazurus Hollistic, a 3 year old cannabis company based out of Runaway Bay in Jamaica)
Website: https://www.minercoinc.com/
Current Price (Closing 2021-02-09): $0.0158 / share +0.0106 (203.85%) ⬆
​

About the Company

From their website:
“Minerco, Inc. (OTC: MINE), is the world’s first publicly traded company specializing in growing, research, production and distribution of psilocybin mushrooms and marketing worldwide*. In addition,* Minerco seeks to acquire and invest in CBD operating companies’ extraction, edibles, topical, white label products etc.”
In addition to dealing with psychedelics and cannabis…
“Though cannabis and psilocybin are legal in some areas, and decriminalized in others, they are still classified as Schedule 1’s federally (USA). This presents a challenge for individuals and merchants accepting debit and credit cards at point of sales. MINE is developing a platform to integrate blockchain with your debit card*. MINE established our own token “SHRU” which is currently on seven blockchain exchanges and are expanding to twelve by the end of the first quarter of 2021.”*
​

About the Industry

There are 3 markets at play here: 1) Psychedelics, 2) Cannabis, and 3) Fintech (CRYP.TO). These are three of the HOTTEST markets right now (aside from Biotech which has been absolutely booming within the last 3-6 months). Here’s some market research info about each of these areas:
PSYCHEDELICS
According to a report from Data Bridge Market Research, cited in the link below, the psychedelics drug market:
· “…is growing with a CAGR (Compound Annual Growth Rate) of 16.3% in the forecast period of 2020 to 2027 and expected to reach USD 6,859.95 million by 2027*, from USD 2,077.90 million in 2019."*
· “… psychedelic drugs are used to enhance or change sensory perceptions, energy levels, thought processes, and to facilitate spiritual experiences…These drugs are used in the treatment of major depressive disorder, treatment-resistant depression, panic disorder, post-traumatic stress disorder, and opiate addiction among others.”
· “Psychedelic drugs market has increased with increased number of psychedelic drugs as compared to the past few years and increasing prevalence of depression and mental disorders in the U.S*”*
· “Growing acceptance of psychedelic drugs for treating depression is also increasing market value as the psychedelic drugs has repetitively proven its high rates of effectiveness for treatment for nicotine dependence, alcohol dependence, anxiety associated terminal illness and chronic PTSD as compared to other antidepressants”
Source:
https://www.prnewswire.com/news-releases/psychedelic-drugs-market-projected-to-reach-6-859-95-million-by-2027--301069861.html
​
CANNABIS
According to a report from Grand View Research:
· “The global legal marijuana market is valued at USD 17.7 billion in 2019 and is expected to expand at a significant CAGR of 18.1% over the forecast period (2020-2027)”
· “The rise in the legalization of marijuana in various countries is one of the key factors driving market growth”
· “Medical marijuana is used for the treatment of chronic conditions, such as cancer, arthritis, and neurological conditions, such as anxiety, depression, epilepsy, and Parkinson’s, and Alzheimer’s disease*. Such a wide scope of application is anticipated to bode well for the product demand.*”
· “The legal marijuana business is creating jobs and opportunities with around 9,397 licenses in the U.S., including cultivators, manufacturers, dispensaries, and deliverers and labs. Owing to these factors, the legalization of cannabis has led to an increase in its demand in these countries and eventually eroding the black market.”
· “Through the legalization of recreational cannabis, governments are trying to eradicate the black market and focusing on gaining a substantial amount of tax revenues levied on the sale of these products”
· “As the number of countries legalizing medical cannabis and its applications is increasing, the market is expected to witness robust growth in the forthcoming years*.”*
Source:
​
https://www.grandviewresearch.com/industry-analysis/legal-marijuana-market
CRYP.TO
According to Fortune Business Insights:
· “In 2019, the global market was USD 754.0 Mn, and it is anticipated to reach USD 1,758.0 Mn by 2027*, reflecting a* CAGR of 11.2% during the forecast period from 2020 to 2027.”
· “The popularity of virtual or digital currency such as Bitcoins, Litecoins, Ethers, and many more are expected to drive the market in the forthcoming years.”
· “Financial disaster is a major issue occurring in traditional banking and the financial sector. Financial uncertainty disturbs the economy by dropping the value of the currency. With Bitcoins or other cryp.tocurrencies, there is no major effect of the financial crisis on it as its value is balanced universally. Cryp.tocurrencies are better options in financial uncertainty for the regions with unstable economical structure, which is becoming a major market driving factor for the market.”
Source:
https://www.fortunebusinessinsights.com/industry-reports/cryptocurrency-market-100149
Most of us are aware of why and how big these markets are, but it is worth mentioning with relation to Minerco’s strategy here.
​

Financials

Based on what I could find, they are in the development phase and will begin production this year. In terms of profitability, it naturally follows that they are not at breakeven yet. The business model is mainly B2B (and some C) with an exit strategy being that “a major market-player demonstrates strong interest in buying the company”. In my opinion, this would most likely be exercised once they have generated revenue and proven to be profitable for several quarters / years.
Minerco, Inc. ($MINE) had hired EQUIDAM SOFTWARE last month to create a business valuation. This information comes from a press release plus the generated valuation document. EQUIDAM can either be used by an individual to generate the financial projections, or you can tap into their dedicated team of financial analysts (who have to be HIRED). Based on the verbiage they used stating that they “hired” EQUIDAM, I assume the information is vetted to a certain extent. I can only have faith here and take their word for it.
Using EQUIDAM, they created a “business valuation using 3 methods: IPEV (International Private Equity Valuation), DCF (Discounted Cash Flow) with LTG (Long Term Growth) and DCF with multiples model including the TV (Terminal Value) method. Minerco's Valuation report list IPEV at $297M, LTG AT $193M and DCF TV AT $1B”. Yes, 1 BILLION.
Now, I’m not sure how I feel about HOW such a generous pre-money valuation was calculated…oh well I’ll assume it’s correct. Either way it hasn't affected my sentiment toward investing.
If we looked at the current number of outstanding shares (13.04 billion) and multiplied by the current share price ($0.0158) we get a market cap of $206 million, so there’s still some room to grow per this valuation. Moving on.
​
Projections of EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization):
01/2021 – 12/2021
$11,480,000
01/2022 – 12/2022
$62,168,000
01/2023 – 12/2023
$175,900,000
​
Sources:
https://www.minercoinc.com/wp-content/uploads/2021/01/MINERCO-INC.-THE-MAGIC-MUSHROOM-COMPANY.pdf
https://www.newsfilecorp.com/release/72287/Minerco-Inc.-the-Magic-Mushroom-Company-Receives-1B-Valuation-PreMoney-Business-Valuation-from-EQUIDAM
https://www.otcmarkets.com/stock/MINE/security
​

Pre-December 2019 (Old Company(s))

These may have been the old versions of Minerco that many of the investment and Reddit OGs remember. Different company(s). The one(s) that many remember as a P&D. This was a beverage company that operated via the same ticker $MINE, but is distinct and SEPARATE FROM TODAY’S Minerco, Inc. We all know that Tickers can change ownership so that’s fine. Here’s the old company’s blurb:
“Minerco Resources, Inc., through its subsidiary Athena Brands, Inc. (Athena), is engaged in beverage business. Athena is a specialty beverage company, which develops, produces, markets and distributes a diversified portfolio of good-for-you consumer brands. Its brands include VitaminFIZZ, Vitamin Creamer, COFFEE BOOST and The Herbal Collection. Athena also owns a majority interest in Avanzar, a sales and distribution company located in Brea, California”
Athena Brands seems to be inactive according to its FB: https://www.facebook.com/AthenaBrandsInc/
The CEO and Chairman of both Minerco Resources (again, the old company) is/was V. Scott Vanis and at one point Milton Murcia (no info on him). Scott Vanis has an inactive LinkedIn profile (you’re free to look it up), which hasn’t been updated in ages (hence the dates not changing), just like the old Organization page on LinkedIn:
https://www.linkedin.com/company/minerco-resources-inc./
Notice this was categorized as an Oil & Energy company. Who knows how many times this ticker ($MINE) has changed hands and was used by different companies.
Either way, based on this information and recent activity it is apparent that the new Minerco, Inc. aka TODAY’s company (2020-Present) is a distinct entity operating under the same ticker. Not only is the industry and targeted market different, the CEO and President are different people.
​

Accomplishments in 2019-2020

From 2019-2020 alone, the following has happened with Minerco, Inc. ($MINE):

1. December 2019: Company has been acquired by a specialized investment firm, and entered into the psilocybin "Magic Mushrooms" market. The $MINE Ticker is backronym’d to fit the new direction of operations

(Mushrooms InterNational Enterprises, or MINE).
https://finance.yahoo.com/news/investment-firm-acquires-minerco-announces-144000669.html
​
2) January 17, 2020: Completed acquisition of 12-acre parcel of land in Jamaica for relocation and production facility. This will be where they will create and build the largest psilocybin operation in North America, and are expecting it to produce upwards of 10,000 kilos annually for export to licensed countries/states. Jamaica “…does not have any laws labeling magic mushrooms as illicit drugs. In fact, Jamaica is at the forefront in furthering research into the healing powers of magic mushrooms and how they can be safely applied towards medicinal purposes. This, following the launch of the world's first magic mushroom research center, located at the University of the West Indies in Mona, Jamaica.”
(Trivia: did you know Jamaica and Brazil are the only 2 countries where Psilocybin is fully legal? They are able to freely export easily without going over US airspace)
https://finance.yahoo.com/news/minerco-inc-build-largest-magic-130000749.html
​
3) October 22, 2020: Announcement that they have developed a Shroom Blockchain token (SHRU, on the ETH platform) for Shroom investment, and to raise additional capital for their Jamaica project. As mentioned earlier, the strategy here was to circumvent the fact that psychedelics are still classified as Schedule 1’s federally (USA), by creating an alternate avenue for sales. This will allow dispensaries to accept Debit Card purchases for psilocybin (and cannabis) even though it is federally illegal.
https://www.nasdaq.com/press-release/minerco-inc.-the-magic-mushroom-creates-blockchain-token-shru-for-shroom-investment
​
4) December 14, 2020: Minerco’s SHRU token gets approval to launch on 7 Blockchain exchanges: Bitcratic, ForkDelta, EtherDelta, Bamboolay, SwitchDex, SaturnDex, and McAfee.
https://www.nasdaq.com/press-release/minerco-inc.-the-magic-mushroom-company-token-shru-gets-approval-on-7-blockchain
​
5) December 17, 2020: Cleaned up $MINE financials (ongoing, due to previous owners) and OTC listing. Retained SEC registered Crowd Fund platform for capital raise. “Upon raising funds, MINE has 4 key strategies targeted with funds.
a) Acquire and Retire Toxic Debt to create a stronger and stable balance sheet*.*
b) Acquire equipment needed to produce 1m psilocybin tablets daily to be sold to wholesale purchasers in Oregon, Vermont, domestically and Jamaica, Amsterdam, Canada globally.
c) Establish cash collateral reserves for MINE'S blockchain gateway and token SHRU*. This cash collateral will spring board SHRU token onto the top Exchanges worldwide.*
d) Acquire and renovate properties for Production and lease in Oregon, Vermont, Jamaica*.”*
https://finance.yahoo.com/news/minerco-magic-mushroom-launch-5m-103000065.html
​
6) December 20, 2020: Minerco, Inc. and Anything Technologies Media host the world’s first “Shroom Zoom” (meet and greet with company + viewing and discussion of CNN’s “Psychedelic Healing” special)
https://www.bloomberg.com/press-releases/2020-12-18/minerco-inc-and-anything-technologies-media-host-the-world-s-first-shroom-zoom-cnn-viewing
​
7) December 21, 2020: Minerco, Inc. the Magic Mushroom Company Gains Acceptance in Psychedelic Invest Index made up of 20 companies listed (Nasdaq, AQL, CNX, and OTC are exchanges representing the collectives in the industry)
https://finance.yahoo.com/news/minerco-inc-magic-mushroom-company-221200790.html
https://psychedelicinvest.com/index/
​
8) December 28, 2020 (originally reported): EQUIDAM Software hired for Pre-Money Business Valuation
https://ca.finance.yahoo.com/news/minerco-inc-magic-mushroom-company-130600738.html
https://www.minercoinc.com/wp-content/uploads/2021/01/MINERCO-INC.-THE-MAGIC-MUSHROOM-COMPANY.pdf
​

News in 2021

After a relatively busy 2020 with planning and implementing a strategy in the middle of a global pandemic, Minerco’s news streak continues in 2021 as follows:

1. January 4, 2021: Minerco, Inc. signs a joint venture letter of intent (LOI) with Jamaican Firm Lazurus Holistic (CEO Paul Hoonjan) to grow, process, and extract psilocybin and cannabis for export to Canada and Europe

https://www.nasdaq.com/press-release/minerco-inc-the-magic-mushroom-company-signs-loi-with-jamaican-firm-lazurus-holistic
​
2) January 11, 2021: Paul Hoonjan (CEO of Lazurus Holistic) is appointed as the President of Minerco, Inc. ($MINE)
“Hoonjan brings extensive experience, notably in the development and management of strategic opportunities, corporate alliances and bringing therapeutic products to market.
For almost 6 years, Hoonjan has overseen Cannabis and Mushroom development in Runaway Bay, Jamaica managing international client base. Hoonjan's expertise in shipping, contracting, negotiating, labor development, and building supply lines will reinforce Minerco's leadership in the emerging market.”
https://ca.finance.yahoo.com/news/minerco-inc-magic-mushroom-company-133000763.html
​
3) January 24, 2021: Minerco, Inc. hosts Sankofa Shareholder and Vision Summit.
https://finance.yahoo.com/news/minerco-inc-magic-mushroom-company-043100032.html
​

Upcoming company plans for 2021

These plans are as stated by Paul Hoonjan himself during the January 24th 2021 Shareholder summit, which he is confident will be met:

1. Start February 2021: Begin Capital Raise of $5M
2. Start February 2021: Pilot Production of psilocybin and cannabis once they finalize partnership between Minerco, Inc. and Lazurus (in February 2021) in the form of a SPV or SPAC
3. Complete by April 2021: Payment Gateway available for SHRU on Apple and Android
4. Complete by May 2021: Finish Capital Raise of $5M
5. Complete by July 2021: Jamaica Expansion / US Office. Also will begin producing their microdose tablets (microdots) during this month, from the raw products produced from February 2021. Paul is cited as saying that they can produce 4,480 microdots for every pound of mushroom. This amounts to an approximate $21,000 of revenue per pound of mushroom
6. Start August 2021: GENERATE REVENUE

​
Source (I recommend starting at 57:15 for Paul’s segment, and if you wish to skip over what some consider the “airy-fairy” side of being into psychedelics i.e. meditation, visions boards etc.):
https://www.pscp.tv/w/1vOxwERPzAgGB
​

External Catalysts

Pretty much any positive news (or research) pertaining to legalization of cannabis and/or psychedelics, along with increased positive sentiment towards cryp.tocurrencies (this covers the 3 markets Minerco, Inc. is operating within).
For example …
https://www.forbes.com/sites/chrisroberts/2021/01/15/exclusive-legal-mushrooms-on-the-east-coast-florida-lawmaker-introducing-psilocybin-legalization/?sh=36345efc6191
​

My Thoughts

Minerco, Inc. is venturing into an industry that has a few small key players (think NUMI, TRIP, MMED etc). With respect to psychedelics specifically, the “Shroom Boom” has just gotten started after an exciting 2H 2020. I am optimistic of their growth in this area based on their location (strategically placed in a legalized Jamaica), and impressed by the idea of leveraging cryp.to to circumvent any purchase barriers that some businesses or customers could have in their country.
Whoever is taking care of their PR and timing the releases, has been doing an excellent job. Everything has been timed so well to keep bumping the stock up, which has increased over 900% in the last 1.5 weeks alone (though it was somewhat steadily hovering between 0.0015-0.002 for some time). I’m expecting a healthy pullback soon (no guarantee), which I would plan on holding through anyway. As far as I am concerned, this is the ground floor for this company and as long as they keep up the steady growth, they have the potential to be a pretty decent contender in the market. Note that I am not considering fundamentals since they are pre-money. What I’ve observed in my time investing, is that the market has become so detached from fundamentals that big institutions themselves are coming around to “market sentiment” being a bigger factor than fundamentals alone (think TESLA crushing valuations and absolutely MOONING above all expectations through 2020). Of course this applies to some securities more than others.
My feeling is that Paul Hoonjan comes across as a competent President that can steer this company in the right direction. What I love most, as “airy” as they can be in the first 20-30 minutes, are the opportunities to join Zoom calls with the company. That is face-time with shareholders that many companies don’t bother to have. For me, that is valuable since I want to know who I am dealing with. When we invest, we either invest in the product, the people, or both. Paul seems very confident that they can meet all their goals this year, and as a shareholder that brings me relief and a sense of excitement for what is outlined and on the horizon for 2021 (and beyond). I am not only investing in my conviction that psychedelics, cannabis, and cryp.to will continue to grow, but also in the Minerco, Inc. team.
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Two things I’d like to address before I wrap this up. There was one Reddit user in particular that was on a rampage to tear this company and call it a scam on a recent post, without any evidence. I could’ve sworn I saw this user post 10 times in the same thread. There wasn’t any evidence to point to their claims, other than perhaps the practices of the OLD COMPANY BEFORE ACQUISITION. It also didn’t help that they were very upset about investing $10…
Earlier today, I had a back and forth with another Reddit user who was also making accusations against the company. In my post I posted a screenshot of the shareholder call slides, which lead to them accusing me of misleading others. How can I mislead someone by literally reposting news? This user stated that Minerco, Inc. lied about partnering with Mydecine in a press release, and proceeded to call them a scam company. I scoured for references online and realized that they were most likely referring to the following article related to the partnership between Minerco, Inc. and Lazurus (which is very real and verified by the presence of Paul Hoonjan):
https://finance.yahoo.com/news/minerco-inc-magic-mushroom-company-120600586.html
In it, Mydecine is cited once in PASSING “Lazurus Holisitic, an expert in mycelium, recently completed their first export of Psilocybin mushrooms to Mydecine Innovations Group Inc. in Canada”. To me, it is easy to understand that they are not alluding to any partnership or transaction between Mydecine and Minerco, Inc.
(said user realized their mistake in mis-reading, and deleted their earlier comments to me)
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All of that to say, please consider being responsible with the information you put out there. Everything I’ve outlined above (aside from my thoughts) is public information and available online. I’ve simply compiled it so it’s easier to digest; should you go looking for it online, it is easily accessible to you. Ultimately, you decide what you want to do with the information. However I ask that for any stock, you don’t make accusations or assertions (positive or negative) that are not backed by facts. It’s just as bad to fan euphoria with no facts aside from posting “OMG THIS IS HITTING $1 TOMORROW BETTER BUY NOW STUPID BEARS!” on a forum. You not only hurt the company in the process, but you also hurt fellow shareholders.
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Of course, this is not financial advice and I am no professional. Ultimately, it is up to you what you would like to invest in. Always invest responsibly and if you decide to do so, ensure that you aren’t taking on greater debt. Always make your own informed decisions. Hopefully this DD has at least provided you with some clarity and a wealth of information regarding Minerco, Inc. ($MINE)
GLTA; I wish that your families are well in this time and your (net) trades forever remain profitable.
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My current position 1,000,000 shares @ $0.002. For me, this is a BUY AND HOLD